The Pinkston Group

Case Studies

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National Center for Missing and Exploited Children

National Center for Missing and Exploited Children

The National Center for Missing and Exploited Children enlisted the Pinkston Group to help launch its campaign against child sexual exploitation and raise awareness of its new Family Advocacy Division. During the year-long campaign, NCMEC spokespeople appeared on 12 nationally syndicated radio shows and conducted more than 125 radio interviews in 37 states (including 24 of the top 25 markets). A "radio actuality" on back-to-school safety tips also ran in 34 markets. NBC's “Today” show did a week-long series on the issue.

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After nearly 100 years in business, the Pinkston Group helped breathe new life into EHE International’s public relations efforts. They have created opportunities for us to engage in relevant, meaningful media conversations that have strengthened our position and raised our public profile.

Deborah McKeever
President & COO
EHE International