The Pinkston Group

Case Studies

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National Center for Missing and Exploited Children

National Center for Missing and Exploited Children

The National Center for Missing and Exploited Children enlisted the Pinkston Group to help launch its campaign against child sexual exploitation and raise awareness of its new Family Advocacy Division. During the year-long campaign, NCMEC spokespeople appeared on 12 nationally syndicated radio shows and conducted more than 125 radio interviews in 37 states (including 24 of the top 25 markets). A "radio actuality" on back-to-school safety tips also ran in 34 markets. NBC's “Today” show did a week-long series on the issue.

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Christian and his team impressed me with their ability to balance grace and tenacity in guiding us through a challenging time. So I didn’t hesitate to call on them again for advice and PR management. Their efforts continue to strengthen UM Holdings companies.

John Aglialoro
Chairman & CEO
UM Holdings Ltd.