The Pinkston Group

Case Studies

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LexisNexis

LexisNexis is an information provider that completed a multi-year public transition from legal information and news retrieval service to risk management powerhouse. The Pinkston Group worked with several teams inside LexisNexis to publicize the company's products, spokespeople and technology, leading to extensive coverage in both general and trade press, as well as significant broadcast opportunities. The effort resulted in a successful re-branding of the company among its core government-customer targets and directly led to increased sales, according to company personnel. We remained engaged with LexisNexis to handle crisis management for issues relating to the security of its data.

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The Pinkston Group is a publicity machine! The quantity of quality bookings that they roll out during a campaign is astounding. Bringing their team on board a project is a clear no-brainer, for they have the power to create a best-seller.

David Brown
Deputy Director of Publicity
Atria Books (a division of Simon & Schuster)