The Pinkston Group

Case Studies

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Consumer Technology Association

Consumer Technology Association

The Consumer Technology Association (CTA), formerly the Consumer Electronics Association (CEA), which represents more than 2,000 companies in the consumer technology industry and hosts the popular annual International CES trade show, has retained the Pinkston Group to handle its publicity and earned-media efforts, which include promoting its public-policy platform on a range of issues related to trade, regulation, innovation and job creation. The Pinkston Group has assisted in the launch of CTA’s “Innovation Movement,” an initiative to inform the technology community, policymakers, media and concerned constituents about the importance of innovation to sustained economic recovery.

As part of our comprehensive public relations campaign for CTA, the Pinkston Group was instrumental in the development, editing and publication of CTA's 2010 book, “The Comeback: How Innovation will Restore the American Dream.” In addition to our production-phase support, the Pinkston Group coordinated the book’s launch at the International CES in January 2011. The success of the book launch, which saw “The Comeback” land on several best-seller lists, including The New York Times, led to an expanded role for the Pinkston Group in CTA’s CES communication strategy. CTA's second book, "Ninja Innovation: The Ten Killer Strategies of the World's Most Successful Businesses," was launched at the International CES in January 2013. 

To date, the Pinkston Group has helped place more than 600 op-eds for CTA CEO Gary Shapiro in top-tier publications, including the Washington Post, USA Today, International Herald Tribune, New York Times, New York Post, The Washington Times, Huffington Post, CEO Magazine, RealClearMarkets, the Washington Examiner and more. We have also helped grow Mr. Shapiro’s Twitter following to more than 22,000, and coordinated numerous media interviews and speaking opportunities.

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The Pinkston Group is a publicity machine! The quantity of quality bookings that they roll out during a campaign is astounding. Bringing their team on board a project is a clear no-brainer, for they have the power to create a best-seller.

David Brown
Deputy Director of Publicity
Atria Books (a division of Simon & Schuster)