The Pinkston Group


Pinkston Journal Vol. 013

Twitter is the Prime Social Media Network for World Leaders

With over 33 million followers, who is the most followed world leader on Twitter? Hint: He was named Time’s ‘Person of the Year’ in 2013.


Airbnb Magazine

Airbnbmag, a bi-monthly magazine curated by the popular travel company Airbnb, is now offering subscriptions and will feature “human stories from around the globe.”


Why Spend $110 Million on a Basquiat?

Japanese billionaire Yusaku Maezawa shares the thought process that provoked him to spend a record breaking amount on a painting by American artist Jean-Michel Basquiat.


How Effective Is Social Media at Driving Brand Loyalty?

Social media channels have played a big part in developing relationships through customer engagement, resulting in a rise of social media strategies in marketing.


The Best Branded #Covfefe Content

Brands are taking advantage of the U.S. President’s newly coined word, covfefe, with clever marketing strategies.


Pew Research: The State of Cable News

A recent Pew study shows a steady increase in cable viewership over the past year, matched with an increase of profits for most news networks.