Christian founded the Pinkston Group with the goal of creating a public relations firm with the flexibility and ingenuity to provide individualized solutions for clients in a wide range of industries.
He set out to provide smarter, more strategic public relations services focused on positioning individuals, companies and nonprofit entities as leaders in their fields.
A frequent speaker on media relations and entrepreneurship, Christian has counseled clients including AIG, Ford Motor Co., Morgan Stanley and others through periods of growth, crisis, reorganization and transition, helping them launch companies and products, strengthen brand awareness, build thought-leadership platforms and publish and promote best-selling books.
Over the past 15 years, Christian and his partners have grown the Pinkston Group into a national PR firm with staff on both U.S. coasts and an eclectic global client base of innovators and difference makers.
Along the way, the Pinkston Group’s work has been recognized with multiple awards, such as PR Week’s Nonprofit Campaign of the Year for the Ronald Reagan Centennial, as well as other awards, including for positioning campaigns for patient-safety advocate Dr. Marty Makary and Consumer Technology Association CEO Gary Shapiro.
Understanding the growing role owned media, such as websites and video content, play in a successful communications campaign, Christian and his team in 2014 launched Pinkston Digital to offer clients access to integrated Web development, graphic design and video-production services. By bringing these services in house, the Pinkston Group and Pinkston Digital’s combined expertise ensures that all elements of a client’s campaign adhere to the same strategic and messaging guidelines, while streamlining the creative process and maximizing value for clients.
Prior to founding the Pinkston Group, Christian was vice president of public policy in the Washington, D.C., office of one of the 10 largest PR firms in the world. He previously served as executive director and communications director at Empower America, one of Washington’s most respected and influential political institutions.
He also has directed communications for a presidential-primary campaign, been the spokesman for two former Cabinet officials, and served on the staffs of a congressman from California and a U.S. senator from Maine.