The Pinkston Group

Case Studies

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LexisNexis

LexisNexis is an information provider that completed a multi-year public transition from legal information and news retrieval service to risk management powerhouse. The Pinkston Group worked with several teams inside LexisNexis to publicize the company's products, spokespeople and technology, leading to extensive coverage in both general and trade press, as well as significant broadcast opportunities. The effort resulted in a successful re-branding of the company among its core government-customer targets and directly led to increased sales, according to company personnel. We remained engaged with LexisNexis to handle crisis management for issues relating to the security of its data.

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After nearly 100 years in business, the Pinkston Group helped breathe new life into EHE International’s public relations efforts. They have created opportunities for us to engage in relevant, meaningful media conversations that have strengthened our position and raised our public profile.

Deborah McKeever
President & COO
EHE International