The Pinkston Group

Case Studies

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Agusta Westland

Agusta Westland

AgustaWestland, a defense contractor based in Europe, enlisted our services to help compete for the extremely high-profile contract to provide the White House with a new “Marine One,” the president’s personal helicopter. This company was attacked on almost a daily basis by a U.S.-based competitor that mobilized members of Congress, third-party organizations and analysts in a widespread campaign based on seeding mistrust of international bidders. We executed a dual-message communications campaign that highlighted the deep American roots of the company and relentlessly called attention to the technical superiority of our client’s aircraft. AgustaWestland won the contract.

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The Pinkston Group is a publicity machine! The quantity of quality bookings that they roll out during a campaign is astounding. Bringing their team on board a project is a clear no-brainer, for they have the power to create a best-seller.

David Brown
Deputy Director of Publicity
Atria Books (a division of Simon & Schuster)