The Pinkston Group

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Mar 31, 2017

Pinkston Journal Vol. 004

Facebook Pivots Into Stories

This week Facebook debuted its new feature, Stories, which seeks to broaden the platform’s capabilities and also compete with similar features found on Snapchat and Instagram. Facebook also just announced its fundraising service to compete with sites like GoFundMe.

 

How Spirit Airlines’ CEO Turned Defeat Into Victory

CEO Ben Baldanza was interviewed on CBS This Morning shortly after his company appeared last among US airlines in a Consumer Reports survey. Regardless of ranking, he stuck to his points and delivered a positive message highlighting what his company does do better than its competitors.

 

2017 State of Social Media

Tracx just released a stat-filled infographic that breaks down a few of the more popular social media platforms and the demographics that populate each one.

 

The Making of BBC’s Planet Earth II

Musicbed sits down to chat with Jonathan Jones, a videographer who played an integral role in the filming and editing of one of the most popular nature shows ever created.

 

How to Light a Car Commercial (Video)

Ever wonder what it takes to get the perfect shine on a sports car that make it look flawless in commercials? This video reveals that there’s more to it than you might think.

 

From the Creative Team:

Day in the Life of Gary Shapiro

The Consumer Technology Association (CTA) hosts one of the largest trade shows in the world every year, the Consumer Electronics Show, exhibiting cutting edge technology and innovation. As a Pinkston Group client, our creative team had the opportunity to film and edit a piece that gives a glimpse into the life of CTA’s CEO.

 

Office Playlist

Here’s what we’ve been listening to in the office this week.

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Day-in-the-Life of Gary Shapiro at Consumer Electronics Show