Big data and artificial intelligence are beginning to play a larger role in our world. Can these technologies help PR professionals make informed decisions about their target audiences?
David Fouse, Pinkston Group partner and lead strategist, discusses how petitions can serve as an effective communications tool and engage new audiences.
Is Frito-Lay’s logo red because the color triggers appetite? Take a look at this infographic that shows how specific colors can determine the perception of a brand.
WalletHub released a study that ranks the most tech-friendly places in the US measured by “18 key indicators of innovation-friendliness.” The District of Columbia takes the #1 spot.
As competition for high-quality employees increases, brands like Pandora are creating a workplace culture that provides staff with top-notch experiences and unique opportunities.
In this video by, Vox takes a look at how bad typography could be to blame for announcing the wrong Oscar-winning best picture.
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