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Aug 8, 2016

Christian Pinkston’s 5 Rules for Thought Leadership Featured on PR News

Do you have what it takes to be a "thought leader"?

It takes more than interesting ideas or a unique perspective on the news of the day. You also need a smart strategy.

In PR News today, Pinkston Group Founder and President Christian Pinkston identifies five rules for an effective thought-leadership campaign, based on some of the lessons the Pinkston Group has learned over more than 15 years of designing and implementing strategic executive-positioning efforts for a wide range of companies and organizations.

Christian's rules include:

  1. Don't assume everyone will want to talk about what you want to talk about.
  2. Be willing to take a stand.
  3. Know your audiences and how to reach them.
  4. Always feature a human element.
  5. Remember that you're not making a corporate sales pitch.

Read more about the thinking behind each of these rules over at PR News.